Simple Heritage Outdoors LLC. I took over the business from Lightheaded 3 yrs ago. I still build the same lights he did with some new extras. My advertisement is mostly by word of mouth. Advertisement can be expensive and complicated sometimes so I chose to just let the lights sell themselves. That being said, We haven't had to raise prices in over 6yrs. And yet we still provide high quality lights, both LED and Halogen, plus the OLD SCHOOL aircraft. There is no "big Company" so I am able to build the lights one at a time with attention to quality. AND, we have the best customer service in the business!!! When you have an issue you talk directly to me, and we resolve any problems as quickly as possible. I have many great dealers all over the state: Central Florida Trophy hunts in Cocoa, Fast Break Marathon in Okeechobee, Southern Enterprises in Alva and GTO Airboats in Ocala. They all stock SHO lights. Or you can call me direct at 352-222-0449 8-5 M-Sat. I offer shipping anywhere in the US and take all major credit cards. You can also e-mail at simpleheritage@bellsouth.net. Simple, high quality lights with no hassle. That's what I'm about. Give me a call and Ill help any way I can. Thanks, James